Aru Jain's profile

Bliss Packaging Design



PROJECT:

Bliss 
Packaging Design

Task
Create distinctive packaging designs for the complete range of beverages featuring various flavors. Tailor each design to reflect the unique essence of the respective taste profiles.




In shaping our strategy, I delved into understanding and connecting with Gen-Z, the core audience for Bliss, the farm-fresh juice brand. This spirited generation, known for their boldness, places a premium on authenticity and shared experiences that harmonize with their individual values. Even in their digital-centric world, they crave real, sensory moments. The Bliss brand aims to intertwine the joy of farm-fresh juices with the vibrant essence of the Gen-Z lifestyle.


Bliss Packaging Design
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Owner

Bliss Packaging Design

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